Crossover Play explored new forms of entertainment for digital media: the relationship between play and narrative, formats dependent on user contributions, mobile or location based entertainment with a broadcast component. And of course, games: social and casual games, games that involve live events and performance, augmented or alternate reality games, games with emotional depth, games that appeal to non-gamers.

The Lab comprised a blend of masterclass, presentations, workshop, screenings and of course, play. Participants had a unique opportunity to explore and experiment with game forms and digitally mediated play; working as individuals and in teams they will also brainstorm, develop and prototype ideas for new ones.

Crossover Play fostered new collaborations between talented and experienced producers across different silos in the audio-visual industries, sparking innovative projects that push the boundaries on existing and new platforms.