A unique opportunity to invent future media for children, Crossover Kids was an extraordinary ‘creative lab’ for experienced and talented creative professionals from a diverse range of backgrounds: tv and film producers, game developers, web designers, animators, theatre practitioners and toy creators. The participants explored the future of children’s media and develop original ideas for cross-platform projects.

Children have always loved TV, but the days when passive viewing was their only option are well and truly over. Kids are finding other forms of entertainment and seeking out new platforms to access it. They’re media literate and demanding more sophisticated, interactive content which is fragmenting the market. So what does this mean for content creators? A decline in traditional TV commissioning? Falling budgets? Or an opportunity for innovation and collaboration? By ‘crossing over’ and meshing media - TV, games, online, interactive toys - new types of entertainment can be created and different market opportunities emerge.