Heather Croall is the Director of the Sheffield International Documentary Festival (Doc/Fest) and producer of Crossover Labs. Heather has been one of the screen industry’s leading proponents of the emerging field of new media. In 2000, Heather and international partners developed a conference programme called DigiDocs, which went on to be a major programme strand at the AIDC in Australia and then in Sheffield Doc/Fest. As the Senior Project Officer and Industry Manager at the South Aust Film Corp, Heather developed a strategy for building cross platform digital media production opportunities in South Australia including the launch of Crossover Labs alongside many initiatives that encouraged new media producers to work with traditional film and TV companies. That digital media strategy has helped many new cross platform production teams flourish in South Australia ever since. Heather was the director of the Australian International Documentary Conference (AIDC), where she developed the innovative matchmaking pitching initiative The MeetMarket and then moved to Sheffield to run the Doc/Fest and bring the Crossover Labs to the UK. Heather continues to present DigiDocs & MeetMarket at Sheffield along with Crossover Labs and other initiatives. The MeetMarket in Sheffield is now regarded as one of Europe’s leading pitching markets attracting over 100 buyers and hundreds of applicants. Under her directorship, the Sheffield Doc/Fest has experienced unprecedented growth in all areas – festival programme, budget, delegate numbers, press and profile, “Heather Croall has taken Sheffield to a new level of visibility and impact” (Variety Magazine) Heather produced films and television documentaries since 1992 and produced award winning cross-platform projects such as usmob.com.au “Heather Croall has proven herself to be a passionate and humane filmmaker, dealing with a wide range of socially taboo subjects. Her ability to generate a visible place in her documentary work for what is otherwise largely unsayable is commendable.’ (REALTIME magazine).