Before settling in Australia Gary was Senior Development Producer for 8 years at BBC New Media devising and producing many of the BBC’s digital ‘firsts’ -  the first 24/7 Interactive TV service, the first live internet documentary and the first truly interactive programming for Broadband TV. He also created over 20 other enhanced TV shows, several future BBC multi-platform navigators and was part of BBC Imagineering developing early ‘inhabited TV’, Augmented TV & Mixed Reality formats.

Gary is now lecturer & course designer in Multi-Platform at AFTRS and the CEO of Virtual & Augmented Reality Developers, www.MUVEDesign.com. He has also directed The Laboratory for Advanced Media Production at AFTRS since 2005, developing over 60 Australian emerging media projects and run hundreds of workshops and seminars. He also runs a top ranked AdAge Power 150 media and marketing blog on emerging entertainment forms and creativity at www.personalizemedia.com. As CEO of MUVDesign he has personally produced and built virtual world presences for Australian brands, including ABC TV, Telstra, Victorian Government, Deakin University, AFTRS and Physical TV.

As BBC Senior Development Manager he chaired the Business Models for TV-Anytime (the international personal TV and interactive ads standard) and then moved to the US to develop on-demand TV with broadcasters such as NBC, Showtime and CBS and has been an International Interactive Emmy juror for the past four years.. Gary has authored several papers including Personalised & Social  TV, Interactive Advertising and Augmented Reality and is currently writing a book on Future Entertainment: Transmedia Production.

Gary regularly keynotes on transmedia and branded social entertainment and recently at SPAA, CeBit, IADIS, AIMIA, KANZ, Cross-Media Storytelling and presents on education and brands in social worlds on radio, TV, podcasts and seminars. He produces dramatic and corporate machinima and runs workshops for media companies, film & TV producers and artistes exploring the potential of shared, social online virtual worlds for collaborative production, creativity and education.