Rob Davis founded Playniac (www.playniac.com, formerly Solaris Media) which creates original web games for its clients, will be releasing its own independent games on various platforms and is currently developing novel game mechanics with scientists. His game productions include episodic eco-adventure The Big Generation Green Quiz (British Gas), dress-up avatar interactive Fashion Fixer (UKTV / Cineflix), Kung Fu Panda addictive arcade action The Adversary and The Field of Fiery Death (Nickelodeon / Dreamworks), fiendish yet historically-accurate military strategy Battlefield Academy (BBC History), co-operative UFO herder Alien Farm (CBBC), wild-animal tracking sim Springwatch Trackers (CBBC) and fan-video inspiring action puzzler The Lost Army of Fu Shi (BBC Bitesize).

Clients include 7digital, BBC Bitesize, BBC Drama, BBC History, British Gas, CBBC, Cineflix, Digital Soundboy, Dotmusic (now part of Yahoo), Engineering and Physics Research Council (EPSRC), Getty Images, GMTV, Handbag, HMV, Inspired Broadcast Networks, Leisure Link, Music for Dance, Random House, Sun Microsystems, Swapitshop, The South Bank Centre and UKTV.

He also creates digital art installations, some based around mutation and evolution, that have been shown internationally at venues such as the Big Chill Festival, the NFT, the ICA, the Stedelijk, Amsterdam and Monkey Town, New York (see www.robdavis.org). He graduated in Computer Engineering at the University of Bristol with a thesis on artificial intelligence and created his first commercial games at age 14, reaching number one in the UK Video Game Charts back when you could do that with no graphics.