Greg has worked in Children's media for over 20 years. At the BBC, he directed and produced Play School, and a variety of factual and comedy programmes, including the long-running Record Breakers.

 In 1998 Greg led a team spearheading the BBC drive into digital, launching the first Childrens’ BBC websites and a range of innovative cross-media experiments, including all the programming for young people on the BBC’s first digital television channels, BBC CHOICE and BBC KNOWLEDGE.  Subsequently he joined the Children’s commissioning team to create a popular pre-school service on BBC Choice, and develop the children’s channels CBBC and CBeebies, which he launched successfully in 2002. Greg’s creative R&D unit - Future TV investigated children’s changing media habits in the light of new technology.  It also led CBBC’s drive into interactive television, and was the focus for innovation within the department.

 Greg now runs his own company, Childseye, offering strategic and project-based consultancy on the effective use of integrated and interactive media for the younger audience.  He also acts a strategic consultant to broadcsasdters on a range of issues associated with digital launches and management, including the Al Jazeera Children’s Channel.  Greg is the Executive producer of the annual Showcomotion Children’s media Conference, Head of Studies at the Akademie fur Kindermedian based in Germany and a founder member of the Executive of the Save Kids’ TV campaign group.